The design of the LinkedIn banner or a profile picture on the biggest professional network in the world is a very underestimated but effective method of branding oneself. Whereas the majority of the users pay attention to the profile pictures and job titles, your banner is what people notice at a first sight, it leaves an impression.
The visual of LinkedIn banners is the chance to say who you are in the industry, what your values are, and how you can achieve your professional identity without anyone even scrolling.
What is LinkedIn Banner Design?
Banner design LinkedIn refers to the background image feature on top of your LinkedIn profile or what is also referred to as background photo or even cover image. It covers the length of your profile and is very noticeable both on desktop and mobile devices.
Linkedin banner design will allow you both to visualize your brand, underline your message and get credibility in the eyes of recruiters, clients and business associates.
The importance of LinkedIn Banner Design on Your Profile
Design of linked in banner will immediately enhance the professional and authority status of the profile. The correctly composed banner will make visitors know that you pay attention to details and recognize the role of visual communication.
Well-designed LinkedIn banners leave your profile feel full and make it interesting enough to attract people to view your experience and connect with you.
The components of an Excellent LinkedIn Banner Design
Professional LinkedIn banner design has to be clear, minimal, and more aimed at career or your field of operation. Clear high-res images, little text on the display and the color which is consistent with the brand.
You can incorporate your logo, tagline, tagline in LinkedIn banner design or it can also be an inspiring background based on your profession-code by developers or architecture by designers.
Personal Branding of LinkedIn Banners
Design of banners in LinkedIn is an important component of your personal brand. It becomes more convincing when followed by a professional photograph of yourself and a powerful headline.
Depending on your profession, the banners can include tech, marketing, law, and finance. If you are in the business of marketing, banners should indicate what you are concerned about without uttering a single word.
Job Seekers LinkedIn Banner Design
The design of LinkedIn banners that targets a job seeker must incorporate the information of the industry you want and provide some meaningful hints that point to your availability, your capabilities or a pitch.
The banner graphics on LinkedIn may contain a message, such as OPEN TO NEW OPPORTUNITIES or have a tagline, such as Creative Marketer | Storyteller | Brand Builder, to underline the emphasis on your career focus.
Business and freelancer LinkedIn Banner Design
The purpose of LinkedIn banner design is to give businesses, consultants, and freelancers a chance to flaunt their work or display the feedback that they have received.
LinkedIn banner design can transform a plain profile into an interactive portfolio this is particularly a potent approach by artists or agencies, or those in the business-to-business arena.
What Not to do with LinkedIn Banners
The linkedIN banners design errors are low-resolution pictures, it can be that that the text overlaps your profile picture, there can be a so-called crowded banner that is too cluttered, they can also be off-brand.
Design of LinkedIn banners must complement your profile not overshadow it. Make it simple and direct-to-point, do not use cheesy stock images or other unrelated imagery.
LinkedIn Banners Size and tips
The optimum size of a LinkedIn banner design is set at 1584 x 396 pixels and will appear well on most devices. The interesting points should be in the center and not based on the left where your profile photograph obscures the picture.
In LinkedIn, the banner design should also not be above 8 MB and should be saved as either JPG, PNG, or GIF files to enable a seamless process of uploading the same.
LinkedIn Banner Design Creating Tools
Design of a banner on LinkedIn may be performed with such tools as Canva, Adobe Express, Figma, and Photoshop. There is a great number of free templates custom-made to the dimensions of LinkedIn.
Most LinkedIn banners design tools have drag and drop features, which gives them the capability to create fancy-looking banners within a few minutes even to non-designers.
SEO advantages of Banner Design on LinkedIn
Not directly but having the best LinkedIn banner design can promote your profile to optimize the SEO by making it more engaging, complete, and with better click-through rates, which are the elements that can drive more views in LinkedIn search.
The design of your LinkedIn banner that covers your niche and lists the key services provided by you can even be utilized to drive traffic to any additional websites or portfolios.
Good Practice Keep Your LinkedIn Banner Looking Fresh
Periodical updates to LinkedIn banner design is necessary to tell about the new position, brand changes, or success, as well as keeping your profile current.
Banners on LinkedIn that change with your professional growth demonstrates that you are a go-getter with your head on straight in terms of your aspirations.
Banners in LinkedIn depending on the Industry
The design of the LinkedIn banners should also be designed industry-wise. To give an example, a programmer can employ the code or a tech-oriented background, whereas a lawyer can choose a simple, neat design with neutral palette.
The LinkedIn banner design that suits your profession will help people learn instantly that it suits your area of expertise.
The Effect of LinkedIn Banner Design on Recruiters
LinkedIn banner design has the role in first impression of a recruiter, particularly when he/she is browsing through hundreds of profiles. An impressive banner will help to memorize your profile.
Design of LinkedIn Banners convey polish, imagination as well as diligence-the things sought well by the hiring managers.
Promotion of Services or Products with the help of LinkedIn Banner Design
With the design of LinkedIn banners, you have the chance to advertise your services, events, or offers but in subtle ways like those business owners, coaches, or other business practices who are using LinkedIn as a lead generation medium.
Text overlays can be a model of LinkedIn banner design, such as “Schedule a Free Consultation” or “Trusted by 200+ Clients.” They will help to increase engagement and increase authority.
Fire, or hire a designer to make a LinkedIn banner?
The design of those linked in banners can, of course, be DIYed, but even then, it can be considered worth offering a professional designer a decent payment to do the job at its finest.
Professional LinkedIn banner design is guaranteed to have all the aspects spot on, specifically: layout, color, typography, and hierarchy, precisely all that is important to leave a lasting impression with.
LinkedIn Banners and Company Branding
LinkedIn banners can be designed not only by individuals. Banners can also be created to suit the colors and brand value of companies to be used by members of the team- this creates uniformity across the corporate image.
LinkedIn banners can be readily pre-designed to share the templates across the teams and allow employees to add their own personal tints to them with a brand guarantee.
Analysing the Effect of LinkedIn Banner Design
Design on LinkedIn banners can increase profiler visits, connection requests, and interactions. Although it is not possible to measure banner-related data using LinkedIn, you can compare the performance of the profile with and without a new uploaded banner.
Another opportunity of the future is to do A/B testing of LinkedIn banners over time- alternate the designs on season, job hunting or launches.
Events and Campaigns Banners in LinkedIn
You can use LinkedIn banner design to promote webinars, speaking engagements, new products, or other series of content by offering picturesque context to your fellows.
Using the LinkedIn banner design throughout the process of promoting yourself during an event gives your audience a sense of reality and helps them to be in touch with you.