Custom LinkedIn banner is not just a simple image at the background of your profile, but it is also your virtual billboard, branding avenue, and professional handshake as well. In this competitive job market, a good visual identity LinkedIn profile is what it takes to cut across.
Custom LinkedIn banner also has the advantage of making your profile personal and it makes you express what you are before a reader gets to see anything on the resume or title that you are writing.
What Is a LinkedIn Personalized Banner?
Custom LinkedIn banner simply means an original graphical design in your LinkedIn account, right on the top of your profile. It stretches over the header and marks the visual image of your online presence.
Custom LinkedIn banner provides you with a special opportunity to express your industry, personal brand, services, achievements or even your career aspirations using imagery.
How a Custom LinkedIn Banner Is a Game-changer
Custom LinkedIn banner will assist you with making unforgettable first impression, particularly when both the recruiters and the clients are swiping through hundreds of profiles each day.
Customized LinkedIn banner will help set the tone of professionality, clarity, and purpose, which will enhance the chances of being noticed, connected and contacted.
Advantages of Custom LinkedIn Banner
Such professionally designed LinkedIn banner increases your authoritativeness and demonstrates your own-brand seriousness. It also makes your profile interesting to the eye.
Custom LinkedIn banner can be used to pass on your role (e.g. UX Designer | Brand Strategist | Career Coach) or your tagline or a service or offer.
Custom vs Generic Backgrounds on LinkedIn
Custom LinkedIn banner delivers the value of branding in a way that generic or default backgrounds do not. Stock images or empty headings are mostly unimaginative and do not identify with a person.
Custom LinkedIn banner will enable you to stand out in the competitive sector and give you chance to express yourself and your style favorably in professional way.
Who should have a Custom LinkedIn Banner?
Custom LinkedIn banner is best suited to job seekers, business owners, entrepreneurs, freelancers and consultants who use LinkedIn to market and network themselves.
Custom LinkedIn banner may be designed according to the needs of all people: students, recent grads, C-level executives, and creative professionals.
The Things to Add to a Personal LinkedIn Banner
Sure Custom LinkedIn banner need not be cluttered but it can include some important details like your logo, your site URL, job title, tagline or some industry related visuals.
The design of the Custom LinkedIn banner must not be so crowded with textual matters and everything of importance ought to be placed on the right side under where your profile photo is not overlapped.
LinkedIn Banner best practice and dimensions
Custom LinkedIn banner should measure in right dimension i.e., it should be 1584 x 396 pixels so that it can appear correctly in all devices. Don not place important things in the bottom left corner because that part will be blocked by your profile picture.
Custom LinkedIn banner can be considerably saved in high-quality JPG or PNG to make it clear and professional.
Branding LinkedIn Banner
The custom Linkedin banner is able to be matched to your overall color scheme, fonts and tone so that you have the ability to keep compatibility between your LinkedIn and your resume, website or electronic portfolio.
Handcrafted LinkedIn banner reinforces your brand and provides an overall professional look to your network.
Job finder custom LinkedIn Banner
Custom LinkedIn banner is particularly useful to people actively seeking a job. It can also convey subtly availability, work interests, or expertise e.g. “Actively Seeking | Digital Marketing | SEO Expert.”
Personalized LinkedIn banner attracts the attention to your profile and creates an impression of professionalism even before hiring managers retail your experience area.
Entrepreneur and consultant custom LinkedIn Banner
Custom LinkedIn banner aids an entrepreneur or a consultant to put forward services, knowledge, or even testimonials- effectively giving your LinkedIn banner a silent sales pitch.
Custom LinkedIn banner may contain such phrases as, “Digital Advertising Help Businesses to Grow” or “Trusted CFO of 50+ Startups.”
LinkedIn Creative Photoshop Banner
Custom LinkedIn banner gives creative workers and artists an opportunity to feature portfolios, display previous work, or relate visual storylines.
Designer, writer or videographer custom LinkedIn banner can be used as a visual resume, or teaser to portfolio.
List of the Tools to create a Personal LinkedIn Banner
It is possible to make Custom LinkedIn banner with the help of special software, such as Canva, Adobe Express, Photoshop, or to refer to a professional.
LinkedIn banners such as those on Canva, can be easily customized but an expert assistance is most suitable where customization is involved.
The Reason to Employ a Pro in Your Custom LinkedIn banner
Artistic LinkedIn banner created by the professionals will correspond with the UX best practices, color psychology, and brand stories – resulting in more positive impressions.
Designer made custom LinkedIn banner will also save you some time, as well as make sure that your profile is the one that will be identified as such without being amateur.
Mobile Responsive Design in LinkedIn Banner Designing
It is necessary to test your message with the banner in and without the cut-off view and in desktop and mobile versions.
Custom LinkedIn banner compatible with all devices allows its visitors a smooth experience when they are browsing through their phones.
Adding Your Custom LinkedIn Banner over the Life of Your Career
The custom LinkedIn banner must be updated in line with your career development; as you get promoted, receive new services, certifications, or change of career interests.
A new fresh custom LinkedIn banner that has been changed every few months will demonstrate that you are active, you are getting bigger, and you keep your professional identity up-to-date.
Your Custom LinkedIn banner A/B Test
A/B testing of customized LinkedIn banner can be done by altering the design every few times and striving to measure changes in profile visits and engagements.
The inclusion of custom LinkedIn banner testing can be used to establish what kind of style or message fits well into the prospective audience or target recruiters.
LinkedIn Algorithm and Designer Profiling
Personalized LinkedIn photo banner does not have any direct impact on your algorithm ranking, but it helps indirectly, enhancing engagement in your profile and that does count in visibility.
Custom LinkedIn banner makes your profile more complete and is a reason why one will spend time on your page, which positively influences discoverability.
Teams LinkedIn Banner
LinkedIn banner is not only available to individuals but there is also custom linked in banner which can be used by teams and companies alike to maintain branding in the organization amongst the employees.
Custom LinkedIn banner in teams may feature the company logo, mission statement, or other visual elements that properly represents the brand and holds the integrity of the brand.